About
A small senior studio that measures everything.
Scalingflow is run by Thijmen van der Linden from the Netherlands, working with DTC brands across NL, BE, DE, UK and the US.
The founder
“The list is the cheapest revenue you will ever own. Almost nobody treats it like that.”
Most agencies sell you emails. Scalingflow runs the part of your business that already has the customers: flows, campaigns, SMS and reporting as one monthly loop, by the same senior team.
50+
brands scaled
€10M
email revenue generated
Thijmen van der Linden
Founder, Scalingflow
How we work
One loop, every month.
Six steps, every month. Each batch compounds: more learnings, better decisions, more revenue per send.
Calendar
Week 1
Every send for the month, planned around launches, stock and seasonality. You approve one document.
Segments and angles
Week 1
Who gets what and why, chosen from your Klaviyo data instead of a template.
Copy
Week 2
Written in your brand voice. Subject line, preview text, body and one clear action.
Design
Week 2 to 3
Product grids, proof and one button per email. Built to be read on a phone.
Build and QA
Week 3
Set live in Klaviyo, tested on real devices, links and codes checked twice.
Report and compound
Week 4
What sent, what it made, what changes next month. Then the loop starts again.
Principles
What we won't compromise on.
Numbers before adjectives
A case tile says 41% of revenue from email and nothing else.
Your account, always
Everything is built inside your own Klaviyo. Nothing is held hostage.
One system, not a pile of emails
Flows, campaigns, SMS and reporting are one monthly loop, not four vendors.
Back within 48 hours
Start with a free email campaign.
We make one email campaign for your brand — free, yours to keep. No pitch unless you ask for one.